Official Publication of the Philippine Information Agency Bicol Regional Office, in cooperation with the RIAC-REDIRAS - RDC Bicol

Tuesday, August 23, 2016

Millennials showcase flair in DTI’s labeling competition

By Ana-Liza S. Macatangay

NAGA CITY, Aug. 23 (PIA)  -- Three out of the 14 contenders from various schools and universities in Camarines Sur made it to the list of the Department of Department of Trade and Industry (DTI) Camarines Sur’s “Label-Up: Product Label Design Competition” held  August 17 at the SM City Naga Event Center, here.

Iann-Dirk M. Naldo of CBSUA bagged the 1st prize; the Antra Pickles Team composed of Jose Danding Sepcon, Jr., Noemi Vargas and Rachelle Rivero from PSU landed second while Robert Julius Matienza of STI-Naga received the award as 3rd prize winner.

They received P5,000.00, P3,000.00, and P1,000.00 cash, respectively, plus an additional certificate and a plaque for the 1st prize winner.

The panel of judges included top label designers and industry players, namely; Atty. Raquel Vergara of Caramel Bakeshop, Bernadette Delos Santos of BPMACS, Benedick Bana of Ateneo de Naga University, Melany Reyles of Twin Pears Advertising, and a representative of SM City Naga.

Entries were judged based on a set of criteria including creativity, alignment with the product positioning, originality and complete label information requirements.

Under the theme “Igniting the Creative Minds of the Millennials”, the competition according to DTI Camarines Sur provincial head Edna Tejada isan excellent learning tool for students to gain practical experience in utilizing their coursework learning in creating eye-catching graphics which conveys its purpose to the market.

It also endeavors to highlight and showcase the talents of graphic artist students in conceptualization and designing product labels.

“This contest involved the millennials. This is because the population of our country comprises mostly of young persons we dubbed as millennials. So, if we want to touch that market, we might as well get the feel of the young ones. What are the designs that appeal to them? This is what we want the micro small and medium enterprises (MSMEs) to adopt. So, that’s the basic reason why we involve the students – the millennials in this contest,” Tejada explained.

The competition is not just for the purpose of competition as DTI has identified selected MSME companies who would benefit and who would need improvement in the packaging and labeling of their products.

Prior to the contest proper, a labeling seminar was held on July 16, 2016 to further enhance the skills of the students and equipped them with knowledge on the current label requirements for the food products.

Fourteen (14) universities and campuses from Naga City and neighboring municipalities joined the competition, namely; Partido State University (PSU), STI-Naga, Central Bicol State University of Agriculture (CBSUA), Bicol State College of Applied Science and Technology (BISCAST) and other colleges in Naga City and Camarines Sur.

The label designs created by the graphic artist students will benefit the MSMEs under the Food Sector assisted by DTI-Camarines Sur. (MAL/LSM/JRM-PIA5/Camarines Sur)

 - See more at: http://news.pia.gov.ph/article/view/861471933632/millennials-showcase-flair-in-dti-s-labeling-competition#sthash.IMwsSIsW.dpuf

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