Official Publication of the Philippine Information Agency Bicol Regional Office, in cooperation with the RIAC-REDIRAS - RDC Bicol

Friday, March 4, 2016

OPAg supports “Be RICEponsible” campaign; re-launches “Panatang Makapalay”

SORSOGON CITY, March 4 (PIA) – With the dry spell that farmers in some areas in the country are experiencing, the Office of the Provincial Agriculture (OPAg) here is more determined to help the Philippine Rice Institute (PhilRice) in its campaign to prevent rice wastage and promote the consumption of healthier rice.

Taking off from the National Year of Rice in 2013 as declared by President Benigno Aquino III, the campaign dubbed as “BE RICEponsible”, is a crusade that aims to encourage farmers, legislators, and the people to be RICEponsible in their own way. It is informing everybody, particularly the consumers, on how they can help the country achieve rice self-sufficiency.

Last year, PhilRice started urging Government Organizations (GOs), Local Government Units (LGUs) and Higher Education Institutions (HEIs) to support the campaign, and likewise sponsored a “Be RICEponsible Contest”, a year-long search that started on October 15, 2015 for GOs, LGUs and HEIs that best implements the campaign.

According to Provincial Agriculturist Dr. Thess Destura, OPAg is joining the contest in support to the campaign and they are also re-launching the “Panatang Makapalay” to strengthen their office’s commitment towards responsible rice consumption and encourage, as well, other employees of the provincial government to do the same.

“The re-launching of “Panatang Makapalay” will be incorporated during the Monday Flag Ceremony of the provincial government on March 7, 2016,” said Destura. “This is also our way to make the people pay gratitude to our farmers who sweat out to provide us rice to eat three times a day,” she added.

Aside from the re-launching activity, Destura also said that they will also be hosting an exhibit featuring the basic messages promoted by the Be RICEponsible campaign, as well as food sampling of rice delicacies using brown rice.

Some of the BE RICEponsible messages that they would want to relay to the people include the following:

  • As a consumer, he/she should not waste even a single grain of rice, eat brown rice and rice to be mixed with other staples, and appreciate our rice farmers by thanking them literally or valuing the fruits of their labor
  • If you are a farmer, plant rice and adopt recommended technologies to increase your income and your farm’s yield.
  • If you are a policy-maker, help institutionalize the availability and default serving of half cup of rice to prevent wastage and give consumers more options. You could also help promote the production and serving of healthier rice such as regular milled rice, brown rice, and rice mixed with other staples.

 The campaign promotes consumption or brown rice or unpolished rice as it provides more nutrients compared to white rice because of its Vitamin B1, B3, B6, B9, dietary fiber, antioxidants, protein, manganese, phosphorous and iron that are found in its rice bran. (MAL/BAR-PIA5/Sorsogon)

- See more at: http://news.pia.gov.ph/article/view/801457066284/opag-supports-be-riceponsible-campaign-re-launches-panatang-makapalay-#sthash.LkyEwP5B.dpuf

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