PiA BiKoL

Albay Governor Joey Sarte Salceda and Hon. Proceso J. Alcala, Agriculture Secretary turn-over of farm and post-harvest equipment and Agri-inputs to members beneficiaries in Albay. (Alex Cal, PIA V)

About Philippine Information Agency

VISION

To be the government's lead communication arm that will optimize the use of information towards an empowered community and nationwide development.

MISSION

The Philippine Information Agency is committed to provide a national mechanism for the free flow of timely, accurate and relevant information to:

a. Enhance people's capabilities in decision-making and identification of opportunities for growth and development; and

b. Promote people's meaningful participation in democratic process.

CORE STRATEGIC THEMES

P resident's professional communicators

I ntegrators, facilitators, enablers and institution-builders in development communication

A daptive managers of change and transformational leaders

FUNCTIONS

1. Establish and maintain selected regional/provincial information centers on community needs for use in planning communications programs and provide basic information of government and on areas of particular interests to the community it serves;

2. Provide technical assistance to other government agencies on the communication component of other programs;

3. Plan and implement information programs of national scope;

4. Assess information needs of the people through opinion polls and surveys to be used to systematically obtain the public's needs and views on government programs and to plan information programs;

5. Conduct research studies for policy formulation and the evaluation of information program effectiveness;

6. Upgrade the skills of government officers, rural broadcasters, communicators, journalists and other communications personnel through training services and/or consultancy; and

7. Support the development and expansion of indigenous media and information/communications technology.

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Thursday, January 26, 2012

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